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Practical, usable and desirable

in Accessories, Featured Crafters, Handmade, Jewelry on 25/06/12

Most of what I know about Jewelry making, I have learnt it from Crafter and designer friends around the world – both through their blogs and personal mails on the internet and I am forever grateful for that.

Divya N

Random Facts About You?

1.My Jewelry brand Sayuri means a small lily is Japanese
2.I watch a lot of TV…I mean a lot!
3.Though my working style is very kitsch (I like mixing a lot of things together) my personal style is very classic…I wear plain boring clothes!!
4. I love taking pictures of clouds, sunsets



What got you started crafting?

I have been crafting from my school days and I enjoy everything from painting to scrap art. This love for art and design led to me pursing a full time design career (I am a fashion design graduate of National Institute of Fashion Technology, India). After working for a year at a corporate house, I decided that my heart was not it in and so I started my own label “Sayuri”, to turn my hobby of making jewelry, accessories and gifts into a business that would cater to a group of people who are always looking for unique products that would celebrate their personality.



What is your source of inspiration?

The materials I use are the biggest source of my inspiration, Color comes a close second. I look at something and I am like " I can make this into something nice" and I start making it. I love working with found objects and recycling or reinventing them. Also being born and raised in culturally strong society, I have to look no further than the art and craft of India to get inspired.



What have you made recently?

Apart from jewelry, which I make a lot, I made some bespoke gifts for friends who got married recently - A mirror decorated with traditional Indian zari fabric, a beauty and bath gift hamper and a memory lane photo frame that told the story of how couple's relationship progressed from the time they met uptil their wedding culminating with a photo that was taken during the wedding. My friends were impressed and really touched.





Where do you sell your crafts presently?

Initially I was selling at a lot of local crafts shows and exhibitions. Now most of it happens online - through my blog, facebook page and my etsy store. Since mine is home based business I do have customers dropping in to personally pick up pieces. Occasionally I do home and apartment shows, which are basically private shows for a small group of clients.



Why are handmade crafts important to you?

Because its personal, meaningful and really economical...;)



Find Me

Location
Chennai, India

Email Address
Divya N

Personal Website
http://jewelsofsayuri.blogspot.in/

Store Website
http://www.etsy.com/shop/JewelsofSayuri

Facebook
http://www.facebook.com/JewelsofSayuri

  • Comments 4 Comments
  • Categories Accessories, Featured Crafters, Handmade, Jewelry
  • Tags bracelet, color, jewelry, necklace
  • Author Mandie Shaner

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